Smyths Toys launch ‘If I were a Toy’ campaign

Smyths Toys Superstores has unveiled it’s brand ad for Christmas launching their ‘If I were a Toy’ campaign.

This year’s lovable Oscar is back in a brand new story and he is also helping to raise funds for CMRF Crumlin and Temple Street Foundation through sells of a plush toy that looks like him.

We first met Oscar on his 2016 journey through the toy store, where he met an array of toys we know and love.  Now Oscar’s imagination has made the toy store his theatre, with a whole cast of iconic performers, from Barbie to Buzz and Woody. Oscar and the toys proudly present a new version of the song “If I Were a Toy”, showing us the magic of the toy store through the eyes of a child. The campaign will be supported with a 360 integrated launch including TV, Youtube and social campaign.

Watch brand ad

Sinead Byrne, Joint Head of Marketing at Smyths Toys, said of Oscar:

We have fallen in love with this character’s imagination, and we hope he captures the joy every child feels in a toy store.

Smyths Toys have brought Oscar’s story to life by creating a plush toy of this playful character. The retailer has confirmed they will be donating all the profits from sales of Oscar to CMRF Crumlin and Temple Street Foundation. Smyths Toy Superstores have committed to donating a minimum of €50,000 to CMRF Crumlin and Temple Street Foundation.

Denise Fitzgerald, Chief Executive, Children’s Health Foundation said; “We are honoured and so excited to have been selected by Smyth’s Toys for the Oscar toy fundraiser. Smyth’s Toys have been wonderful friends and supporters of Temple Street for many years and we are thrilled that they they are raising vital funds for both Temple Street and Crumlin this Christmas. The funds raised by this amazing festive initiative will be put to work where they are needed most in both hospitals in the year ahead. On behalf our doctors, nurses, staff and little patients we would like to say thank you to Smyth’s Toys for your kindness and for being part of our extraordinary circle of care.”

Sinead Byrne, Joint Head of Marketing at Smyths Toys added; “We are delighted to partner with both CMRF and Temple Street Children’s Charity causes this year. The staff and research undertaken at both causes all year round which helps children throughout Ireland is amazing and we are excited to help in any way we can”.

Oscar is available from all Smyths Toys Superstores across Ireland, while stocks last, retailing at just €4.99. Help Oscar make a difference for little ones in need.

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